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realgenuine ®
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We are currently considering two options for the realgenuine trade mark. One is to use realgenuine as a
brand name for our future training seminars (Option 1). The other is to develop the realgenuine logo as a business
accreditation mark (Option2). Please read the descriptions of the two options, then cast your vote by choosing the
option from the dropdown box and click on "Send your vote".
Option 1 - Branded Executive Seminars
Information pending
Option 2 - Business accrediation
Coming in 2010... the membership-driven campaign for values in business. Companies that care about promoting positive
values in business and 'turning their values into value' should seriously consider registering as a realgenuineŽ company.
Please note that the realgenuineŽ logo is a registered trademark and its use, copying, or reproduction is restricted by
Copyright and Intellectual Property laws.
What are the benefits of membership?
Makes your business more attractive to prospective employees
Makes your company more attractive to new customers
Improves customer retention (repeat custom)
Improves employee engagement
Helps create a positive company culture
Builds Loyalty
What does a realgenuineŽ company look like?
It has a clear, fully-communicated set of values
It demonstrates that it has purpose beyond pure profit-making
It is open and transparent
Has systems in place to check for and correct discrepancies between espoused and demonstrated values
Has systems & processes in place for employee and customer feedback
Involves key stakeholders in company decisions
Has concern for external and internal impact of activities and decisions
Practices equal opportunities, respects and encourages diversity within the business
Ensures all opinions are listened to and actively considered
The gap between espoused and demonstrated values is actively managed and minimised
Actively seeks alternative points of view and explores diverse perspectives
Encourages "positive dissidence" and constructive questioning
We aim to offer three tiers of membership offering flexibility to those organisations wishing to be part of the real
genuineŽ world-wide values community. The realgenuineŽ community is designed to build upon itself through a network
like-minded people that share the same set of values and principles.
Individuals too will want to contribute to the campaign and show their support for the values it enshrines. We plan to
offer personal membership options and a range of branded merchandise that individuals can purchase to stand up and be
counted for what they believe in.
Please click here if you would like to know more
Further details and any revisions to launch timescales will be posted over the coming months. Please be patient with us
through the development stage of this exciting new venture.
All of above subject to a full feasibility review. Please also be aware that full rights of use of the realgenuineŽ
logo are retained by Wildfire Concepts Ltd. and Neil David Martin and no person or organisation has any permission to
use, reproduce, or disseminate the logo without prior permission from the trade mark owner.
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